SENIOR ANALYST, STRATEGY & INSIGHTS
What is the primary objective of this role?
The Senior Analyst, Account Strategy & Insights will be responsible for connecting research and strategy on accounts to create a strong foundation that will make Curiosity and our clients’ work smarter, bolder and more efficient.
Who does the role report to?
The Senior Analyst, Account Strategy & Insights reports to the Director of Experience Strategy.
The Senior Analyst, Account Strategy & Insights is responsible for analyzing and identifying actionable insights that will inform and drive Curiosity’s client solutions. With this role, project success and growth of this offering is by direct collaboration with our Account Strategy, Creative, Media, Marketing Technology and vendor partners in order to bring holistic, strategy-based concepts and solutions supporting our client’s business objectives.
What does this role solve for the agency?
The Senior Analyst, Account Strategy & Insights plays a critical role in elevating the knowledge and understanding of the research world, internally and for our clients, through consumer understanding and insights.
How will this role work?
Lead or support (depending on project scope) the design, execution, and interpretation of a variety of quantitative and qualitative research methodologies with external agencies to perceptions, behaviors & usage, competitive environments and brand performance.
Areas of impact:
● Brand Foundation Research
● New Business Pitch Groundwork
● Creative Research
● Consumer Research
● Competitive Research
● Client Consultation
● Awareness and education of research
Experience in the research and execution of the following deliverables:
● Primary Research Reports
● Secondary Research Reports
● Competitive Audits
● Research Proposals
● Discussion Guides
● Persona Development
● Quantitative Questionnaire
● Trend Analyses
● In-depth Interview Moderating
Required skills for the success of this role
Hard Skills (teachable, quantitative)
Soft Skills (subjective, qualitative)
• Presentation Skills
• Critical Thinking
• Problem Solving
• Research Analysis
• Process Improvement
• Time management
• Emotional Intelligence
• Diligence and Goal Driven
• Constantly Curious
• Listening and Communication
How will success of this role be measured?
Keynote, PowerPoint, Google Slides, Google Docs, Word, Excel, Research Planning, Video Editing Skills are a plus!
This role may require up to 10% travel.