JOB DESCRIPTION: MEDIA STRATEGIST (SOCIAL)
Media Strategist, Social
Here at Curiosity media is not just traditional, digital, programmatic, social, or any of the other mediums we slap on a job description. It’s all those things and all the space in between. It’s a moment, a connection, an impact.
Media is the act of bringing the creative idea to life. It’s about finding both the right context as well as a brand new one. Curiosity is a Creative Solutions agency, and we view media as the way in which the entire world sees and engages with those solutions.
We are looking for a Media Strategist, Social that knows what’s possible in the social space, but more importantly, has the curiosity to find new possibilities.
Drive social media strategy development, managing full life cycle of digital campaigns
Experience with Paid Social marketing tools a must, i.e. Facebook, Twitter, LinkedIn, Pinterest, Snapchat and other emerging platforms (self-service ad tools & social ad tech)
Proficient in Ad operations, i.e. Publisher Pixels implementation and trouble-shootin
Familiar with Web Analytics, Social API Developer resources, and HTML
Expertise with Social Insights/Listening, Social Publishing, Social Media Planning/Buying/Reporting tools, esp. Self-Serve ad environments, i.e. Facebook Power Editor, etc.
Ability to create and QA ads across all social platforms (Facebook, Instagram, Pinterest, Snapchat, Twitter, etc.)
Research and recommend program optimizations; based on knowledge of platform-specific capabilities, pixel benefits, and integrated media opportunities
Understanding of social holistic measurement and the best ways to measure success across different goals
Experience in other digital or traditional media channel experience a plus: Digital Direct, CRM, Traditional, Programmatic, SEM, SEO
This person should have at least 3 years of relevant experience in a previous media agency role
This position reports to the Media Director.
What Is Curiosity? Curiosity is a full-service-strategic, 360-degree, advertising and communications agency with national scope and national clients. We are driving our clients’ growth by uncovering a rich understanding of how our target consumers interact, contribute to and share within the interactive space.
Curiosity provides clients with full-service communications solutions, including interactive and traditional campaign development. We are an agency filled with inquisitive, passionate and innovative marketers, designers, brand strategists, copywriters and programmers, who give our clients a superior experience based on blending insights, energy, creativity and intuition to create unforgettable campaigns and client results.