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Curiosity

Senior Digital Media Strategist

Media – Cincinnati, Ohio
Department Media
Employment Type Full Time
Minimum Experience Executive

JOB DESCRIPTION:  SENIOR DIGITAL MEDIA STRATEGIST

 

DESCRIPTION OF POSITION: The Senior Digital Media Strategist is learning and supporting fundamental skills for digital fueled media channels.   Learning and applying a knowledge base of both soft and hard Media Service skills is critical for this role. With a strong foundation of the industry, client categories and the organization this position is critical in the planning, executing, optimization and reporting across multiple clients. The ability to leverage internal and external relationships, analyze data and make strong recommendations will also be a key contributing success factor. 

 

PRIMARY RESPONSIBILITIES AND FUNCTION:

  • Planning, executing, optimizing and reporting of digital media campaigns.
  • Understanding the client’s industries, the advertising industry and Curiosity’s position within the industry.
  • Work in or with a DMP (Data Management Platform) to explore potential audiences and contextual placements
  • Meet with media sales reps and industry representatives to pursue ideas that are strategically aligned with the client’s businesses.  Building relationships that allow you to gain better negotiations on behalf of the client.
  • Ability to comprehend client marketing strategies and translate them into solid results to drive media recommendations.
  • Must be able to demonstrate strong presentation skills and the ability to instill confidence by supporting the recommendations in a professional and well-thought-out presentation and discussion.
  • Provide timely and appropriate updates to the team on where projects stand and progress.
  • Methodically track test scenarios, record learnings and use as a guide for proposing different ways to be more efficient and effective. 
  • Proactive and resourceful problem-solving skills.
  • Analyze reports, think creatively and dream up innovative strategies to help inform optimizations and performance to better understanding of the audiences and environments that perform the best. 
  • Proactively recommend changes to plans to continuously improve results.
  • Has an in-depth understanding for all media types – traditional, non-traditional, online, offline, their strengths and weaknesses and how they work together to achieve different objectives.
  • Organize workload, process and schedule in order to work quickly and efficiently on a high volume of projects, meeting tight deadlines, including quick and accurate turnaround on all initiatives and deliverables.  Knows when to delegate down or up and when to include the right people to get the work reviewed, approved or done.

 

EDUCATION/QUALIFICATIONS: 

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, communications, PR or related field.
  • 5+ years of experience in media
  • Experience in self-serve Demand Side Platforms such as Adobe, The Trade Desk, LiveRamp, Lotame, etc.
  • Experience in organizations that leaned heavily on data, testing, and tracking results
  • Strong understanding in principles of advertising, marketing and media.
  • Well versed in the dynamics of media – how each media element performs alone, together and how they constantly change.
  • Exceptional in mathematical concepts.
  • Proficient with Word, Excel and PowerPoint/Keynote and Google products (GMAIL, DOCS)
  • Excellent written and oral communication skills.
  • Experience with media tools such as Strata, Nielson, Simmons, MRI, ComScore, Adviews, Google, Google Analytics, Facebook Ads Manager, SQAD and Telmar are a plus.

 

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  • Location
    Cincinnati, Ohio
  • Department
    Media
  • Employment Type
    Full Time
  • Minimum Experience
    Executive
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